I helped international lighting manufacturer Light Forms advance to the "next level" during a year-long engagement in which I was commissioned to enrich the brand, enhance outreach tools and steer their marcom team. Most significantly, I crafted new brand messaging — Architectural Lighting. Made to Perform. Beautifully., designed and produced an inspirational project "look book," named several new products, led the development of a new website, and managed an upgrade of marketing literature and technical documentation systems.